Blink, an analytically critical but generally positive examination of first impressions, is very much in the tradition of gladwells book the tipping point in holding up for public. Why are some people brilliant decision makers, while others. These first impressions were, of course, baseless, but he was fascinated by how these decisions were made. The power of thinking without thinking 2005 is malcolm gladwells second. When should we trust our instincts, and when should we be vary of them. Too many marketing reports, metrics and plans, too much market intelligence, research and survey data. Gladwell plies his craft strikingly again in blink. Its about the psychology of how we process information when we make decisions. R eading blink made me more confident in trusting those instant first impressions. In his outstanding book blink, malcolm gladwell reinforces the power of the unconscious in our communications, describing some powerful research. Blink is an international bestseller, and has been translated into more than 25 languages. But there are moments, particularly in times of stress, when haste does not make waste, when our snap judgments and first impressions can offer a much better means of making sense of the world. When we say first impressions matter, we dont know the half of it.
Malcolm gladwell the author was arrested more by the police when he grew his hair. Weve all heard about the importance of first impressions and how hard it is to change them later, right. It is an ability that we can cultivate for ourselves. The idea here is that people often have intuitive first impressions that are more valid and valuable than carefully considered, wellthoughtout, researched conclusions.
They reverberate, argues malcolm gladwell in his new book blink. Blink is filled with all sorts of mind blowing insights that cant help but alter the way a reader perceives the world. I had grown my hair longer, he begins, and as soon as i did that, my life began to change. Malcolm gladwell redefined how we understand the world around us. But in blink, malcolm gladwell finds that in complex situations, our. What is the power of knowing, in the first 2 seconds. In it, gladwell creatively explores the concept of rapid cognition and tells us all we need to know about the kind of thinking that happens in the blink of an eye. The power of thinking without thinking 9780316010665 by gladwell, malcolm and a great selection of similar new, used and collectible books available now at great prices. What i learned about tasting coffee from the book blink. Jan 11, 2005 suffering from marketing information overload.
Hunch power blink the power of thinking without thinking. In his outstanding book blink, malcolm gladwell reinforces the power of the. When using this strategy, people think about what they have learned and develop an answer. Like first impressions, we often only get a shot at one conversation to win people over. Explore our collection of motivational and famous quotes by authors you know and love. Gladwell put some logic and reason into what i could only describe as instinct agree or disagree with him, gladwell knows how to tell a compelling a story, and it. The 1st task of blink is to convince you of what simple fact. Thinslicing is a neat cognitive trick that involves taking a. For timechallenged business professionals, gladwells latest book, blink. We all spend our time analysing everything when we should learn to judge and pay attention our instinct and first impressions instead of dismissing them. Gladwell, the bestselling author of the tipping point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Prejudices and false first impressions may be overcome through positive. The power of thinking without thinking, malcolm gladwell the author describes the main subject of his book as thinslicing. The power of thinking without thinking see below and gerd.
The problem with this book is that it faces in two directions simultaneously. Blink is about the first two seconds of impression. Although gladwell is careful to explore situations where twosecond judgments fail, the most interesting scenarios are where rapid. The power of thinking without thinking, affecting how we interact with the. Blink is a book that analyzes the way people make decisions. January 12, 2005 malcolm gladwells latest book, blink, challenges the conventional wisdom of the importance of first impressions, intuition and snap judgments. Were taught to stop and think carefully before making an important decision. First impressions can be powerful and longlasting, so youd think they. Blink is a book about how we think without thinking, about choices that seem to be made in an instant in the blink of an eye that actually arent as simple as they seem. According to the author, malcolm gladwell, people use one of two strategies to come to a decision. But there are moments, particularly in times of stress, when haste does not make waste, when our snap judgments and first impressions can offer a much better. It was his own unsettling encounters with snap judgments that led him to write blink, gladwell tells bookpage by phone from his office. Our first impression is generated by our experiences and our environment, which means that we can change our first impressionswe can alter the way we thinsliceby changing the experiences that comprise those impressions. Malcolm gladwell, who previously wrote the tipping point, was intrigued that initial impressions can sometimes be superior to educated study.
Lets face it, sometimes work can be a real drag, but it doesnt have to always be all work and no play. The tipping point by malcolm gladwell animated book summary duration. The psychology of first impressions is very interesting. The power of thinking without thinking book summary. Why are some people brilliant decision makers, while others are consistently inept. That gut feeling that we all know about gladwell calls it thin slicing.
Malcolm gladwell has written a book about the power of first. Something about the first impression created by my hair derailed every other consideration in the. The power of thinking without thinking using a tried and tested technique. But in blink, malcolm gladwell finds that in complex situations, our initial twosecond judgments are often more accurate than judgments derived from lengthy, painstaking analyses. Ebscohost serves thousands of libraries with premium essays, articles and other content including first impressions.
Their first impressions of his appearance were that he was a criminal not surprising when you see his mug shot at the front of the book. The first task of blink is to convince you of a simple fact. It presents in popular science format research from psychology and behavioral economics on the adaptive unconscious. Read free book excerpt from blink by malcolm gladwell, page 1 of 12. Decisions made very quickly can be every bit as good as decisions made cautiously and deliberately. I dont think i would go too far by calling blink one of the grandmothers of modern popular scientific books. The book is written in popular science format and focuses on investigating how first impressions help us make right decisions in some situations and betray us in other situations.
Then it takes 3 minutes to add 50% to that, and then 30 minutes to add 50% to that 3 minute impression, and so on to 3 hours and 3 days. He explains how first impressions are frequently more accurate than studied reactions because those first impressions are based on vital. Consequently, his book blink is well readable and describes the concepts gladwell presents in a way that is easy to understand. Malcolm gladwells latest book, blink, challenges the conventional wisdom of the importance of first impressions, intuition and snap judgments. The power of thinking without thinking 2005 is malcolm gladwells secon d boo k. Malcolm gladwell how do we think without thinking, seem to make choices in an instantin the blink of an eyethat actually arent as simple as they seem. Blink is a must read about the power and accuracy of our first impressions and intuitions about people and events. She has published three web humor books and six calendars, including you had one job. This was the first book i have read from malcolm gladwell. In blink, gladwell talks about the following three points.
Discover and share first impression malcolm gladwell quotes. Perhaps this ability to quickly judge whether another person is a threat or a. The premise of the book blink by malcolm gladwell is that our first impression pulls upon our subconscious mind. Blink by malcolm gladwell what can you decide in an instant. You tell a human interest story and learn from it along the way. Now, in blink, he revolutionizes the way we understand the world within. Snap judgments and first impressions can be controlled and educated. Blink generally conveys the idea that it is important to understand the impact of quick decisions, their strengths, and pitfalls.
First impressions are the fundamental drivers of our relationships, says professor frank bernieri of oregon state university, who supervised pricketts study. While the following fifteen pranks may seem like something jim halpern would do to. This was very surprising and shows that first impressions are quickly made and usually lasting. The power of thinking without thinking ebook epubpdfprcmobiazw3 blink is about the first two seconds of lookingthe decisive glance that knows in an instant. Malcolm gladwell skillfully presents several case studies that inspire me to recognize my own intuitive talent and also to notice my tendencies to dismiss my intuitive knowing in favor of analysis and selfdoubt. In fact, research tells us it only takes the duration of an eye blink to size up another person in terms of attractiveness and trustworthiness. Blink is a book about how we think without thinking, about choices that seem to be made in an instant, in the blink of an eye, that actually arent as simple as they seem. Its this concept that is at the heart of many recent works on first impressions, including malcolm gladwells second book, blink.